Introduce yourself.

My name is Padraic Óg Horan. I’m a registered dietitian and the founder of Fíana Health, an Irish wellness brand that blends the best of science and nature to create high-quality nutraceuticals.

That approach is reflected in our first product, Nattokinase+, which is designed to support immune and cardiovascular health.

What inspired you to join the natural health sector?

I’ve always been interested in health and nutrition, which is what led me to study it. But my view of health really changed during and after the pandemic. I started to notice how reactive a lot of healthcare can be, often treating symptoms without looking at the bigger picture.

Around the same time, I was dealing with my own fatigue and poor immunity, and in my clinic, I was seeing the same things come up again and again — people not bouncing back the way they used to.

That pushed me to dig deeper and really see how powerful nutrition, lifestyle and the right supplements can be when you focus on the root cause. That’s what drew me into the natural health space.

Where did you get the idea for your brand?

The idea really came from my day-to-day work as a dietitian. I kept seeing the same things come up — people dealing with fatigue, inflammation, poor immunity, and just not feeling back to themselves after illness.

A lot of them felt like there was a gap between clinical advice and what was available in the natural health space. I wanted to bridge that gap and create something that was practical, evidence-based, and genuinely useful for real people. That’s where the brand started.

What makes your brand unique?

What really makes my brand different is that it’s built on a dietitian’s clinical experience, not trends. Working in clinical nutrition has taught me that there’s no one-size-fits-all approach — you have to understand the person first before you can solve the problem.

A big part of my training and practice has been learning how to ask the right questions, look at the full picture, and use evidence to guide decisions. That research background is really important to me, because I want everything I do to be grounded in science, not hype.

At the same time, the brand is rooted in nature. I believe the body has an incredible capacity to heal when it’s supported properly, and natural, well-formulated ingredients can play a powerful role when they’re used thoughtfully. It’s about blending clinical insight, research, and nature — and keeping the focus on the person, not just the product.

What are your company’s core values?

Our core values are trust, being evidence-based, honesty and quality.

Trust is huge for us — people need to feel confident in what they’re taking and understand why they’re taking it. That’s why everything we do is grounded in evidence, research and real clinical experience, not trends or big marketing claims.

Honesty is really important too. We’re upfront about what our products can and can’t do, and education always comes before selling.

And then there’s quality. From the ingredients to the formulation, nothing is rushed or compromised. If it’s not something I’d recommend in practice or take myself, it simply doesn’t make the cut.

How do you support your community?

We’re still a new brand, so a lot of our focus has been on building something solid that will actually last. We’re not in a rush — we want to grow properly and do things right.

One thing I’m really proud of is sponsoring a local athlete who’s a high-level javelin thrower. It’s a small step, but it’s about backing local talent and supporting people who are genuinely putting in the work.

Day to day, we also try to support local where we can — whether that’s buying from local food spots or working with Irish brands. They’re small choices, but they add up, and they’re just part of how we want to run the business.

What has been the most rewarding part of your brands journey?

Honestly, the most rewarding part has been seeing the difference our first supplement is making for people. Getting that real-life feedback never gets old.
I’ve also loved meeting the people behind health stores and pharmacies. There’s been huge support for Irish brands, and everyone has been incredibly sound and generous with their time.

The independent health store scene here is fairly unique — it’s very community-driven, with staff who genuinely care about learning, educating customers, and recommending the right thing rather than just selling. Being welcomed into that space has been brilliant.

What in your opinion makes Irish brands unique?

I think what really sets Irish brands apart is the genuine care that goes into them. There’s a strong focus on quality and clean ingredients, and a real sense of responsibility to do things properly rather than cutting corners.

Irish brands also tend to be very customer-focused — products are created with real people in mind, not just market trends.

What is your favourite product from your brand?

Right now it’s an easy one, as we only have one product — Nattokinase+. It’s a really unique formula that supports immune, inflammation and cardiovascular health. People often use it when they’re getting over an illness, trying to build their immune system, or just feeling a bit run down.

We hear a lot from people dealing with fatigue, brain fog, poor sleep, or slower recovery, and that’s exactly where it fits. It’s very much the foundation of the brand, and everything else we bring out will build on that same approach.

Tell us about something that has shaped your brand?

One thing that’s really shaped the brand is a strong sense of pride in being Irish. There’s something special about how Irish brands and Irish health stores operate — it’s very community-focused, supportive, and built on trust.

Seeing the encouragement for Irish-made products, especially from independent health stores, has reinforced the importance of doing things properly and staying true to our values. It’s definitely influenced how the brand has grown and the kind of company I want it to be.

What do you hope to accomplish in the future? 

Going forward, I want to keep building the brand properly and for the long term. I also want to bring my dietetic practice more into it, work with people one to one so support is always personalised, not one-size-fits-all.

I’ll be expanding the supplement range too, using what I see in practice to guide what’s actually needed. The focus will always be on education, evidence, and doing things right.