Introduce yourself.

Hi! I’m one of the co-founders of Booty Fuel, a female focused supplement company based here in Ireland. We create all-in-one blends designed specifically for women who want effective, convenient solutions to support their health and wellness — starting with sleep and recovery.

What inspired you to join the natural health sector?

We were inspired to enter the natural health space when we realised how underrepresented women’s specific supplement needs were — especially when it came to daily essentials like sleep and recovery. We saw friends, family, and ourselves juggling multiple products or skipping out altogether because it just felt too complicated or time-consuming. That’s when we knew there was an opportunity to do something different.

Where did you get the idea for your brand?

The idea for Booty Fuel came from real conversations with women in our community who were burnt out, training hard, or simply struggling to sleep well. We kept hearing the same thing: “I want to feel good, but I don’t have time for 5 different supplements.” That’s when the concept of an all-in-one night-time blend for women really clicked — and Booty Sleep was born.

What makes your brand unique?

We’re not just another supplement brand — we’re building a lifestyle rooted in convenience, confidence, and care. Our products are designed for women, using clean, effective ingredients that actually work — without overcomplicating things. Whether you’re an athlete, a busy mom, or just trying to sleep better, Booty Fuel is here to make that journey easier.

What are your company’s core values?

Our core values are simplicity, strength, and honesty. We believe wellness should be accessible and empowering — not overwhelming. We’re committed to transparency in our formulas, to supporting women’s mental and physical health, and to creating products that genuinely improve daily life.

How do you support your community?

We’re proud to work with independent Irish retailers and attend local trade shows to connect directly with our community. We also run sampling campaigns through gyms and wellness spaces to make sure women can try before they buy. We’re passionate about education too — helping women understand what’s in their supplements and why it matters.

What has been the most rewarding part of your brand’s journey?

Honestly, hearing that a woman finally got a full night’s sleep or woke up feeling recovered for the first time in months — that’s everything to us. Those messages remind us why we started and keep us pushing forward, especially as we expand into new product lines.

What in your opinion makes Irish brands unique?

Irish brands are rooted in authenticity and community. There’s a real sense of pride in doing things the right way — sustainably, locally, and with people in mind. We love that independent health stores across Ireland champion Irish-made products and help keep that spirit alive.

What is your favourite product from your brand?

It has to be Booty Sleep — our original and flagship product. It’s where everything started and it’s changed the way so many women feel in their bodies. It’s tasty, calming, and genuinely helps you wake up refreshed.

Tell us about something that has shaped your brand?

Working with our first distributor was a real turning point. It validated the demand and helped us realise that our product wasn’t just wanted — it was needed. That experience pushed us to go bigger, get into more stores, and relaunch our online presence with even more purpose.

What do you hope to accomplish in the future?

Our goal is to be the go-to supplement brand for modern women across Ireland and beyond. We’re expanding into protein and daily wellness blends, always with convenience and clean formulations at the heart of it. Most of all, we want women to feel supported, seen, and strong in every phase of life.