When it comes to haircare, a brand that has seamlessly blended nature with science for decades is none other than Phyto.
This French botanical pioneer has been dedicated to hair health and beauty since its inception in 1969. If you're looking for products that are not only luxurious but also innovative and environmentally conscious, Phyto stands in a league of its own. Here’s a closer look at the brand, its benefits, and what truly makes it unique.
The Essence of Phyto
Phyto’s ethos revolves around harnessing the unparalleled power of plants to create high-performance haircare solutions. With over 95% of its ingredients derived from natural, botanical sources, Phyto’s products are a symphony of nature and technology. The brand takes pride in ensuring that its formulations are free from parabens, silicones, and synthetic ingredients that can weigh hair down or harm the environment.
But what makes Phyto more than just a natural brand? It’s their commitment to rigorous scientific research. The brand boasts over 50 years of expertise in phytotherapy—the use of plants for therapeutic purposes—and partners with dermatologists, pharmacists, and botanists to develop effective, results-driven products.
Benefits of Using Phyto
- Botanical Brilliance: Phyto products are rich in plant extracts that nourish hair from root to tip, addressing various concerns like thinning hair, dryness, or scalp sensitivity.
- Tailored Solutions: Whether your hair is curly, straight, damaged, or colour-treated, Phyto offers tailored solutions for all hair types and needs.
- Sustainable Beauty: Phyto’s eco-friendly practices include sustainable ingredient sourcing and recyclable packaging, making them a conscious choice for environmentally-aware consumers.
- Proven Results: Thanks to its scientific backing, Phyto consistently delivers visible results. Their products are clinically tested to ensure maximum efficacy without compromising on safety.
What Sets Phyto Apart?
Here are some standout features that elevate Phyto as a leading haircare brand:
1. Botanical Expertise
Each product is crafted with the precision of a herbal alchemist, blending up to 500 plant species in their laboratories. Ingredients like rosemary, sage, chamomile, and calendula make Phyto’s products naturally potent.
2. Innovative Formulations
Phyto combines ancient wisdom with modern science.
3. Respect for Hair and Nature
Unlike many traditional haircare brands that rely on synthetic quick-fixes, Phyto respects the biology of hair and scalp. Their botanical approach ensures long-term hair health without harsh chemicals.
4. Decades of Legacy
Few brands can boast over 50 years of dedicated research. Phyto’s founder, Patrick Alès, was one of the earliest advocates for plant-based beauty, long before it became a trend.
Some of our favourite Phyto products include:
Phytocyane Anti-Hair Loss Treatments
Phyto Phytocyane Progressive Hair Loss Treatment for Women
The anti-hair loss treatment to stop progressive hair loss and stimulate the growth of stronger, thicker and better quality hair. This treatment targets progressive hair loss in women, linked to age, menopause or heredity. A fall which is accompanied by a thinning of the hair and a reduction in the capillary mass in a diffuse way for more than 6 months.
A new formula with 99% ingredients of natural origin enriched with patented organic maca extract, lupine hydrolysate and patented tulip extract. Leave-in, non-greasy and non-sticky, made with patented innovation.
A concentrate of active ingredients of natural origin for triple action effectiveness. Slowed fall, stimulated growth, enhanced hair.
Phyto Phytocyane Men Treatment Progressive Hair Loss
A patented innovation hair loss treatment for men with severe hair loss and thinning hair.
This triple-effective hair loss treatment has been designed to fight hair loss and stimulate thicker hair growth. Formulated with a concentrate of 95% active ingredients of natural origin with organic maca extract, bio vectorized amino acid and patented shiitake extract for triple action effectiveness, resulting in stimulated growth and enhanced, stronger hair.
Phyto Phytocyane Invigorating Shampoo
Specifically formulated with a carefully chosen combination of dynamic plant-based active ingredients for women suffering thinning hair and hair loss. Formulated with gingko biloba extract which boosts cellular exchanges while strengthening the hair and cinchona bark extract which has stimulating properties. With consistent use the hair feels stronger and healthier, whilst density and shine are restored.
Phyto Repair
Phyto Repairing Shampoo
The repair shampoo gently cleanses while restoring and strengthening damaged, brittle hair. Its formula is powered by "Keratin A18+," an advanced biomimetic complex developed through botanical research. This keratin, enriched with 18 enhanced amino acids, acts as an intra-fibre filler to rebuild and repair hair from within. Derived from Black Oat and Lupin, this botanical keratin is packed with amino acids to ensure resilience and promote naturally healthy hair. Additionally, white mallow extract boosts shine, making hair twice as radiant.
Phyto Intensive Repair Mask
The Repair mask revitalises hair lengths, swiftly restoring and strengthening damaged, brittle strands. Its core formula features "Keratin A18+," a cutting-edge biomimetic complex developed through botanical research. This keratin, enriched with 18 enhanced amino acids, acts as an intra-fibre filler to rebuild and repair hair from within. Sourced from Black Oat and Lupin, this botanical keratin is packed with amino acids to ensure hair resilience and natural health. Additionally, an extract of white mallow boosts shine, making hair twice as radiant. Free from silicones and colorants.
Phyto Violet
Phyto Violet No Yellow Shampoo
PHYTOVIOLET gradually removes the yellow aspect from hair, leaving beautiful silver or grey highlights. Thanks to its formula enriched with azulene, a natural substance extracted from corn flower that adheres to the hair strands, PHYTOVIOLET both whitens hair and soothes the scalp. Ideal for neutralising brassiness to reveal beautiful, natural and luminous highlights.
Phyto Violet Repairing No Yellow Mask
Ideal for bleached blonde, grey and white hair, this repairing mask protects sensitised hair whilst reviving radiant cool tones, designed to be used as a weekly treatment to maintain hair health and enhance colour. The formula contains purple pigments which neutralise unwanted coppery yellow tones, resulting in a cooler, more vibrant shade of blonde, grey or white. Enriched with antioxidant edelweiss extract to nourish and protect hair fibres, alongside organic white mallow extract to enhance shine, these conditioning ingredients result in hair feeling softer, shiner and healthier. Designed to be used once a week or as needed to maintain the desired hair colour and tone.
Phytodetox
Phyto Phytodetox Mask
A creamy clay pre-shampoo that intensely cleanses the scalp, enabling stressed hair to “breathe again”, Perfect for congested hair, that has been exposed to industrial pollution, texturizing products, dry shampoos, temporary hair dyes, hard water deposits, sports, dust, exhaust fumes or cigarette smoke. The combination of Ghassoul, Eucalyptus essential oil and Burdock extraction absorbs dust, pollution and residue from styling products. helping the hair to regain body and volume from the roots.
Phytophanere
Phyto Phytophanere Hair and Nail Capsules
This powerful nutritional supplement is designed to support your hair and nails health. The benefits of this supplement may include healthy hair growth, stronger nails, illuminated skin, and fortified and lengthened lashes. These capsules contain a combination of carotene, wheat germ, borage seed oil, brewer's yeast and fish oils. Together the ingredients of this Phyto product may help support hair and nail health. All of these active ingredients are derived from natural resources. Wheat Germ provides Vitamin E which provides antioxidant action, preventing free radical damage. Free radical damage can prematurely age the hair and cause it to appear dull. Borage seed oil provides Omega 3 and helps to increase shine. The formula of the Phytophanere capsules also contains Vitamins B and C and Cysteine which promote healthy hair growth as well as healthy nail growth. Carro Oil provides Pro-Vitamin A which boosts the vibrancy and radiance of your skin, encouraging a healthier appearance.
Phyto is more than just a haircare brand; it’s a philosophy—a belief in the transformative power of plants. By choosing Phyto, you’re not just investing in healthy, beautiful hair but also supporting sustainable and eco-friendly practices that respect our planet. So, if you’re looking to elevate your haircare routine while staying true to nature, Phyto is the botanical haven you’ve been searching for.
Which Phyto product would you love to try? Or do you have a favourite already? Let’s talk haircare!
