Introduce Yourself.

Hello I’m Áine Ní Bhraoin and created Blasta Delights in 2022. The idea all happened when living in Canada in 2017. I was doing a few career paths then from graphic designer to outdoor guide and back to graphic designer when I returned to Ireland in 2018. Though, always loved diverse foods and my favourite holiday moments are walking around local supermarkets, hunting after other gingery products. 

What Inspired You To Join The Natural Health Sector?

Moving my products into the Health Sector was a natural progression as my products offer a pure and natural approach compared to other similar products on the market. It offers customers something pure and offers relief for pain and digestion issues. Besides being a treat, some of my products come with benefits and fits in with a balance of benefits and tasting great.

Where Did You Get The Idea For Your Brand?

Blasta Delights has derived from the Irish for tasty, blasta and then all the taste experiences or delights my products will give you. It all derives from no feeling guilt to having a treat but with my brand I wanted to offer a range of uses not just for having a healthy wet I want it to make you feel better. Also, to use in savoury ways, just look at my syrups and jam. 

With a curiosity for making my own treats, I started off with making my own crystallised ginger in Canada in 2018 and discovered the ginger kick and diverse benefits compared to the crystallised ginger in the supermarkets, that is over sugared and the ginger flavour is unrecognizable. With further research, I explored the different ginger roots and discovered organic ginger root from Peru and realised the huge benefits compared to the bulbous ginger root from China that you get in the supermarkets here in Ireland. It is mind boggling the difference in strength.

The rest is history as they say.

What Makes Your Brand Unique?

Blasta Delights offers quality products by using Peruvian ginger as it holds three times more levels of gingerol, being the beneficial property in ginger root. So think smaller but more anti-inflammatory and anti-oxidant benefits. By offering a variety of ginger products, it is easy to incorporate them into your everyday uses. Besides, kombucha makers, not a lot of businesses promote the difference between the types of ginger root.

When I returned to Ireland, I explored making a variety of products and realised I could offer consumers unique treats without the guilt and providing more concentrated benefits and nutrition. Think highly beneficial but offering feel good vibes.

What Are Your Company’s Core Values? 

Quality, Pure, Healthy.

How Do You Support Your Community?

Blasta Delights supports the local area by attending local events and being part of small summer time farmers markets. Every few months I allocate profits and donate to Crann, trees for Ireland, charity.  It promotes to protect, promote and increases awareness about our forests and woodlands.

What In Your Opinion Makes Irish Brands Unique?

Irish brands truly focus on purer ingredients and simple processes. They reduce unnecessary processing and create meaningful products. Also, you tend to be more likely to meet the creator at an event, stocking local shelves and directly involved in everyday elements of their business.

What Is Your Favourite Product From Your Brand?

Has to be my first love, my Crystallised Ginger. Small but might! I nibble on some if not feeling well, for my stomach or just needing a boost in energy. It real just gets me over any stomach issues like nausea and digestion. It really gets me over heartburn, acid reflux, and motion sickness.

Tell Us About Something That Has Shaped Your Brand?

For Blasta Delights, it has always come back to the customers and how their feedback has helped me to offer a diverse range of ginger forward products. I always keep an eye on markets and attend organic trade shows in Europe. I try to understand how products make people feel better and incorporating them easily into their everyday lives. 

What Do You Hope To Accomplish In The Future?

I want to keep improving my products, reduce sugar content further and growing our customer base. Having recently signed up with a distributor, everything is working out really well, and achieving full organic certification is next on my list! I would also love to bring on part-time staff to give me more breathing room to focus on business growth.