Fairtrade works with farmers and workers so they can improve their living standards, invest in their communities and businesses, and protect our shared environment. They achieve this by rallying a global community of millions – farmers and workers, supply chain partners, brands, retailers, shoppers, schools, government – to pay fair prices and uphold fair production standards and practices.
Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers around the world, but particularly in lower income countries. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the producers from low-income countries. It enables them to improve their position and have more control over their lives.
The FAIRTRADE Mark is a registered certification label for products sourced from producers in lower income countries.
The Mark is used only on products certified in accordance with Fairtrade Standards and on promotional materials to encourage people to buy Fairtrade products.