Introduce yourself.
Homegrown in Galway, Flexi Nutrition is an award-winning food and nutritional supplement brand. Flexi Nutrition is owned and operated by Shane & Joan Kennedy who are passionate about health, fitness and nutrition. The purpose of every FLEXI NUTRITION product is to enhance athletic performance, and overall personal health and wellbeing. Our products are renowned for their delicious flavours and smooth texture, making them a delight to consume.
What inspired you to join the natural health sector?
From an early age, I’ve been passionate about health and nutrition. Through my involvement with sport, I saw the opportunity to move into the health and natural health sector, working with both amateur and professional athletes to develop a range of Irish made, food and sports nutrition products.
Where did you get the idea for your brand?
Globally, Ireland produces the highest quality dairy, and I saw the opportunity to manufacture a range of dietary supplements using only the best raw materials.
What makes your brand unique?
100% Irish – 100% Quality – 100% Trust. From raw materials to packaging, our entire product range is manufactured in Ireland. We prioritise quality above everything else, sourcing all raw materials from reputable Irish suppliers and adhering to strict manufacturing standards.
What are your company’s core values?
At Flexi Nutrition, our Mission is to manufacture the highest quality nutritional products, using superior quality ingredients at affordable prices.
How do you support your community?
From local clubs to professional athletes, Flexi Nutrition is somewhere working in the background. We were the nutritional partner with Galway United and have recently commenced working with Sligo Rovers. We also support local clubs such as Renmore Judo, Renmore Soccer and Tuam Stars with sponsorship and prizes.
What has been the most rewarding part of your brands journey?
We have had so many high points from winning ‘Best Sports Supplement Brand’ at the 2018 Business All Star Awards to winning Best in Sports Nutrition at the first Irish Fitness Industry Awards in 2019.
However, watching our brand grow from an idea to physically seeing our products on shelves across Ireland and the UK has to be the most rewarding parts of our journey. The positive feedback from our customers always brings us a smile knowing that our products are making a difference to someone’s life.
What in your opinion makes Irish brands unique?
Irish entrepreneurs are known for the creativeness, hard work ethic and attention to detail. This is reflective in Irish brands where quality is always the key driving force.
What is your favourite product from your brand?
As a very busy father of 2, FURY pre-workout definitely gives me that extra boost in the mornings and keeps my training on schedule.
Tell us about something that has shaped your brand?
Feedback from our customers has shaped our brand and has kept our focus on quality above everything else.
What do you hope to accomplish in the future?
We will continue with our mission to manufacture the highest quality nutritional products, using superior quality ingredients at affordable prices.
