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Evergreen: Behind The Label With Feighery’s Farm

Evergreen: Behind The Label With Feighery’s Farm

July 13, 2022

Introduce yourself.

My name is Anne Marie Feighery from Feighery’s Farm, based in the heart of Ireland in Co. Offaly. I started my business back 3 years ago in 2019 producing Irish Homegrown Beetroot Juice.

What inspired you to join the natural health sector?

I studied Science in college and growing up on a vegetable and tillage farm, I always had a great appreciation and love for all things food and health. This combined with my love for fitness and sport, meant it was almost inevitable my path would lead me down the natural health sector route.

Where did you get the idea for your brand?

Full credit has to go to my Dad for this one. He has definitely had a huge influence on my appreciation for all things health related. Always one to look to food to improve health matters, back in 2018 he was looking to introduce Beetroot Juice into his daily diet after reading many compelling articles/research studies linking drinking beetroot juice and reducing High Blood pressure naturally. When I went to buy some for him, I realised what was for sale and available to the Irish consumer was imported brands from the UK and Germany predominantly. An obvious gap in the market right there!

What makes your brand unique?

We are the only Irish company producing Homegrown Beetroot Juice… the most important aspect of our brand is that here at Feighery’s Farm… we grow all the beetroot for our juice on the home farm pesticide free.

What are your company’s core values?

We are a family orientated farm business that strive to produce the freshest vegetables and crops in the most sustainable way possible and in harmony with nature. Minimising the need to import food and reduce air-miles and hence our carbon footprint is very important to us here at Feighery’s Farm.

How do you support your community?

By producing the healthiest and freshest vegetables for our community to enjoy and access without difficulty as we operate 3 individual farmers markets every Saturday in Kilcormac, Kilbeggan and Portumna. Eating an abundance of homegrown vegetables that are in season, local and the colours of the rainbow is very important for health and wellbeing. Also we provide employment to the local community with jobs on the farm and at our 3 weekly farmers markets.

What has been the most rewarding part of your brands journey?

Hearing the wonderful customer feedback about how Feighery’s Farm Beetroot Juice has benefitted their health after drinking our juice.
Reducing the need to import Beetroot Juice from abroad by offering consumers an Irish made option.

What in your opinion makes Irish brands unique?

The immense pride and commitment Irish Brands have in making the very best.
The highest Quality, Taste and Traceability offered up for the consumer where reputation really matters.

What is your favorite product from your brand?

Beetroot Juice of course :-)

Tell us about something that has shaped your brand?

A family rooted business (pardon the pun :-)) with decades of experience growing the very best in vegetables and cereal crops. Customers can trust they are getting a product made to the highest quality.

What do you hope to accomplish in the future?

That Feighery’s Farm Beetroot Juice will be Ireland’s number 1 Beetroot Juice of choice for customers. The importance of eating and drinking what is produced locally is the message we want to get across. Not only will this benefit health and wellbeing but the environment and the economy overall by supporting local businesses.