DUG is a delicious, creamy and vegan-friendly plant-based drink. It’s made from potatoes, has a really low climate footprint and can be used just like any other milk. Growing potatoes is actually twice as efficient as growing oats in terms of land use, plus compared to almonds, potatoes need 56 times less water to grow. When looking at the climate footprint of dairy milk, switching to a potato-based milk alternative reduces the climate impact by about 75 %.