What if your skincare could deliver visible results while saving ingredients from heading to landfill?
Circularity is at the heart of UpCircle Beauty, a pioneering British skincare brand that upcycles by-product ingredients that would otherwise go to waste into effective, high-performance products your skin and hair will love!
Founded in 2016 by siblings Anna and Will Brightman, UpCircle began with a simple idea: give discarded coffee grounds a second life. Rich in antioxidants, coffee is a brilliant skin-loving ingredient, and the first UpCircle coffee scrubs flew off the shelves. They were clearly onto something! 10 years into their journey, they now upcycle over 60 ingredients across a full range of skin, body and hair care - every single UpCircle product contains at least one upcycled ingredient. Now an award-winning B Corp, UpCircle is stocked in over 55 countries worldwide. Their range is certified Vegan, Cruelty Free & Plastic Negative.
Meet some of UpCircle’s award winning daily essentials and their upcycled ingredients that prove sustainable skincare can deliver serious results:
- First cleanse with their gentle, water-based Cleansing Face Milk. Made using upcycled oat powder, which is rich in antioxidants and provides a natural defence against free radicals. A cleanser that protects and restores the skin barrier, whist delivering a luxurious, buttery-soft finish.
- Next is UpCircle’s innovative Peptide Serum, rich in upcycled blood orange water for brightening and regeneration. Upcycled custard apple extract boosts collagen production and soothes skin irritation. This hydration hero is clinically proven to boost skin elasticity by 29% in just 2 weeks*.
- Follow up with UpCircle’s award-winning, deeply hydrating Face Moisturiser: Made with the finely-ground powder of discarded argan shells, naturally rich in antioxidant vitamin E to brighten & even the skin. UpCircle sources the argan shells from women’s co-ops in Morocco, supporting underprivileged communities.
- Last but not least - the Organic Face Oil with Coffee, Rosehip + Jojoba: A multi award-winning, highly nourishing face oil to boost collagen and keep skin firm. Infused with coffee oil from upcycled coffee grounds, rich in vitamin C to brighten skin, boost collagen & help fade dark spots.
Products are housed in glass jars and bottles, with recyclable aluminium lids and recyclable or reusable plastic components. Each product comes packaged in a cardboard retail box, free from added layers of unnecessary packaging. It’s an approach to beauty that puts sustainability at the heart of every step.
Shop the UpCircle Range now.
