Zaina O'Halloran founded CurlyEllie after finding her own daughter's hair difficult and upsetting for them both to manage. Her 'no more tears' mantra gave way to the Curly Ellie hair collection - custom-crafted, high quality and unique hair products designed specifically for sensitive, curly, kinky and frizzy hair to moisturise, hydrate, detangle, define and shine you and your child's curls. 

Suitable for vegans, Curly Ellie products are also gluten free, SLS free, SLES free, peanut free, wheat free, silicone free, paraben free and free of all mineral oils. 

Check out the blog on identifying your curly hair type or this one on the Curly Ellie shampooing technique